Going Green is a consulting firm specializing in bicycling and walking.

Becka Roolf is principal and owner of Going Green. She has provided assistance and technical expertise to non-profit organizations and agencies since 1996, with a focus on bicycle/pedestrian projects, trails development, and river protection/restoration.

Ms. Roolf has extensive experience in the non-profit and public sectors at the local, state, and regional level.She formerly worked for the National Park Service Rivers & Trails program, the Vermont Bicycle & Pedestrian Coalition, the Alliance for Transportation Choice, the City of Boston's Bike-to-Work Week, and the Massachusetts Adopt-A-Stream Program.

In addition to expertise with on-the-ground projects, Ms. Roolf has worked as a consultant at the policy level for the Maine legislature and also served as a registered lobbyist in support of bicycle/pedestrian issues in Vermont.

Ms. Roolf holds a Masters degree from Harvard University, and a bachelor's of Political Science from Allegheny College.

Going Green also offers strategic partnerships with architects, engineers, and national organizations to meet the needs of clients.